Google is a definite success in terms of functionality and marketing. In the Google TechTalk series, Seth Godin presents some key factors of Google’s success – and why other companies didn’t succeed.
Seth Godin is a brilliant presenter: He uses non-stylish slides, but they always underline his point – you can watch the 50 minute presentation and enjoy it. So, go and download the video – or watch it online. Just two of his findings:
- He emphasizes the point that Google satisfies both web surfers and web advertisers needs: With the Google ads, you can see the advertisements you’re interested in because you just searched for it. Simple, but very effective.
- Google ideas are spread from person to person directly – they don’t need advertisements etc. Think of Google Earth for example: everyone talked about it half a year ago, but I’ve never seen any advertisement. This is a very good example of viral marketing.