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Marketers are Liars @ Google

Posted by md on May 01, 2006

Google is a definite success in terms of functionality and marketing. In the Google TechTalk series, Seth Godin presents some key factors of Google’s success – and why other companies didn’t succeed.

Seth Godin is a brilliant presenter: He uses non-stylish slides, but they always underline his point – you can watch the 50 minute presentation and enjoy it. So, go and download the video – or watch it online. Just two of his findings:

  1. He emphasizes the point that Google satisfies both web surfers and web advertisers needs: With the Google ads, you can see the advertisements you’re interested in because you just searched for it. Simple, but very effective.
  2. Google ideas are spread from person to person directly – they don’t need advertisements etc. Think of Google Earth for example: everyone talked about it half a year ago, but I’ve never seen any advertisement. This is a very good example of viral marketing.
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